Part 1: Fundamentals

Module 1: Revisiting the product design process

• User research fundamentals;
• Defining customer segments;
• Mapping insights to opportunities
• Understanding the competitive landscape
• Jobs-to-be-done
• Rapid prototyping
• Conducting workshops to facilitate better collaboration
• Articulating design decisions

Session time: 6 hours (2 Masterclasses + 2 Q&A)

Module 2: Product Thinking Primer

• What is a holistic view of a product? What makes for great products? Why do products fail?
• The 4 risks with products (value, usability, feasiblity, viability)
• Product Discovery
• Focusing on outcomes over features

Session time: 2 hours (Masterclass)